Google Ads

Course Outline

Our Google Ads course is divided into carefully crafted modules designed to cover all aspects of Google Ads. Each module is aimed at providing students with both theoretical knowledge and practical skills that can be immediately applied in real-world scenarios.

Module 1: Introduction to Google Ads

• Description: Learn the fundamentals of Google Ads, how the platform works, and why it’s essential for businesses in the digital marketing ecosystem. This module covers account setup, campaign types, and the overall structure of Google Ads.
• Duration: 2 Weeks

Module 2: Keyword Research and Selection

• Description: Understanding keywords is key to successful Google Ads campaigns. This module teaches how to conduct keyword research, choose the right keywords, and understand keyword match types to effectively target your audience.
• Duration: 2 Weeks

Module 3: Ad Creation and Optimization

• Description: Discover how to create compelling and effective ads that capture attention and drive conversions. Learn about ad formats, writing persuasive ad copy, and testing to optimize ad performance.
• Duration: 3 Weeks

Module 4: Budgeting and Bidding Strategies

• Description: Explore various budgeting techniques and bidding strategies to optimize your ad spend. Learn how to set daily and monthly budgets, manage bids, and use automated bidding strategies for better ROI.
• Duration: 2 Weeks

Module 5: Performance Tracking and Analytics

• Description: This module introduces Google Analytics and other tools to measure the success of your campaigns. Learn how to track key metrics, analyze data, and make data-driven decisions to improve campaign performance.
• Duration: 3 Weeks

Module 6: Campaign Management

• Description: Learn how to manage, scale, and optimize your campaigns for long-term success. This module includes campaign creation, ad groups, targeting, and adjusting settings based on performance data.
• Duration: 3 Weeks

Module 7: Display and Video Advertising

• Description: Go beyond search ads and explore Google Display Network (GDN) and YouTube advertising. Learn how to create visually engaging ads and video campaigns to reach a wider audience across websites and social platforms.
• Duration: 2 Weeks

Module 8: Google Ads Policies and Best Practices

• Description: Understand Google Ads policies, best practices, and guidelines to ensure your ads comply with Google’s standards. Learn how to avoid common pitfalls and optimize campaigns for success.
• Duration: 2 Weeks

Advantages of Enrolling in the Google Ads Course

1. Hands-on Experience: Gain practical experience in managing live Google Ads campaigns, ensuring you can apply what you learn in real-world scenarios.
2. Expert Instructors: Learn from instructors who are experienced digital marketers, providing valuable insights into industry trends and best practices.
3. Flexible Learning Options: Choose from online or in-person classes to fit your schedule and learning preferences.
4. Up-to-Date Content: Stay ahead of the curve with the latest updates and changes in Google Ads, ensuring your skills remain current and relevant.
5. Career Opportunities: Google Ads skills are in high demand, opening doors to a wide range of career opportunities in digital marketing agencies, in-house marketing teams, and as a freelancer.
6. Certification: Complete the course and receive a certificate from Beacon Excellence Academy to showcase your expertise in Google Ads.

The Future of Digital Marketing with Google Ads

As the digital marketing industry continues to expand, Google Ads remains a cornerstone for businesses aiming to increase visibility, drive traffic, and boost sales. With more businesses shifting their focus to online advertising, the demand for skilled Google Ads professionals is growing. This trend is expected to continue as companies invest more in digital marketing to stay competitive in an increasingly digital world.

By mastering Google Ads, students can position themselves at the forefront of digital marketing, securing a future-proof career in a rapidly evolving industry. With the ability to reach a global audience, Google Ads presents exciting opportunities for marketers and business owners alike.

Earning Potential with Google Ads Skills

Upon completing the Google Ads course at Beacon Excellence Academy, students will have the skills necessary to pursue a variety of career paths, including:

• Freelancing: As a certified Google Ads expert, you can offer your services to businesses worldwide. Freelancers specializing in Google Ads can charge premium rates for campaign management, strategy, and optimization.
• Full-Time Employment: Many businesses hire Google Ads professionals to manage their paid search campaigns. Job roles like Paid Search Specialist, SEM Manager, and Digital Marketing Manager are in high demand.
• Entrepreneurship: With Google Ads skills, you can help businesses create, manage, and optimize their advertising campaigns. You can also launch your own digital marketing agency, offering a range of services to clients.
• Remote Work Opportunities: Google Ads is one of the most sought-after skills for remote digital marketing positions, giving you the flexibility to work from anywhere.

With the right knowledge, students can quickly start earning through freelance projects, full-time roles, or entrepreneurial ventures, with the potential for substantial income depending on their expertise and network.